You have two young kids and tons of acting projects on the go. Why did you start Hello Bello?
Because my brain never stops. And when I have an idea—whether it’s organizing my junk drawer or carving out a niche with a new company—it’s like an itch that I have to scratch.
Hello Bello’s focus is on good-quality, Earth-friendly ingredients at accessible prices. Why did you choose this angle?
My husband and I both grew up in Michigan, and we were both on a pretty major budget growing up, like 99.9 percent of people who live on this globe. And when we moved to California, we never stopped being grateful that we could go to a fancy baby boutique and buy something with the best ingredients and not even look at the price. And it occurred to us that, with the platform we’ve been given, we could take an idea like this to someone who could execute it and do it right, and we’d speak on behalf of it. So the goal was to create a premium baby-care product that had efficacy, that was healthy for the planet, but did not make parents choose between their baby and their budget. We like to say, “It’s your mom’s ingredients at your dad’s prices”—because Dax is cheap and I’m always the one reading labels. I mean, we’re both cheap, but Dax is so cheap.
Which Hello Bello products do you use at home?
We all use the wipes everywhere and anywhere, and the kids use just about everything except the diaper rash cream, but I use it as a lip balm.
Wait, you put a product made for bums on your mouth?
There’s just great stuff in it! It’s moisturizing; it’s a balm. You can also use it as a foot moisturizer under your socks. Everyone should learn to read labels.
The Hello Bello diapers are getting tons of attention for their adorable prints. But I guess your kids are out of diapers at this point.
There’s a nighttime diaper situation. There’s a four-year-old late bloomer who likes a nighttime diaper for comfort.
Hey, no shame in that. My feeling about overnight potty training is that most of the time you can wait for it to solve itself.
Right? And also, no sixth grader is wearing diapers. This is going to rectify itself—I don’t need to worry too much about it. But what’s funny is, my first child potty trained herself at the mere suggestion of using the toilet, before she was even two years old. She was also the best baby, and my husband and I were like, “Why is everyone complaining so much about parenting? This is, like, so easy. Either that or…maybe we’re just really good at this!” Then we had the second one and we were like, “Oh no. It’s a mess. It’s a mess.” [More at Source]
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PHOTO SESSIONS & OUTTAKES > 2020 > TODAY’S PARENTS MAGAZINE