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Kristen Bell for Today’s Parents Magazine

Kristen Bell for Today’s Parents Magazine

You have two young kids and tons of acting projects on the go. Why did you start Hello Bello?

Because my brain never stops. And when I have an idea—whether it’s organizing my junk drawer or carving out a niche with a new company—it’s like an itch that I have to scratch.

Hello Bello’s focus is on good-quality, Earth-friendly ingredients at accessible prices. Why did you choose this angle?

My husband and I both grew up in Michigan, and we were both on a pretty major budget growing up, like 99.9 percent of people who live on this globe. And when we moved to California, we never stopped being grateful that we could go to a fancy baby boutique and buy something with the best ingredients and not even look at the price. And it occurred to us that, with the platform we’ve been given, we could take an idea like this to someone who could execute it and do it right, and we’d speak on behalf of it. So the goal was to create a premium baby-care product that had efficacy, that was healthy for the planet, but did not make parents choose between their baby and their budget. We like to say, “It’s your mom’s ingredients at your dad’s prices”—because Dax is cheap and I’m always the one reading labels. I mean, we’re both cheap, but Dax is so cheap.

Which Hello Bello products do you use at home?

We all use the wipes everywhere and anywhere, and the kids use just about everything except the diaper rash cream, but I use it as a lip balm.

Wait, you put a product made for bums on your mouth?

There’s just great stuff in it! It’s moisturizing; it’s a balm. You can also use it as a foot moisturizer under your socks. Everyone should learn to read labels.

The Hello Bello diapers are getting tons of attention for their adorable prints. But I guess your kids are out of diapers at this point.

There’s a nighttime diaper situation. There’s a four-year-old late bloomer who likes a nighttime diaper for comfort.

Hey, no shame in that. My feeling about overnight potty training is that most of the time you can wait for it to solve itself.

Right? And also, no sixth grader is wearing diapers. This is going to rectify itself—I don’t need to worry too much about it. But what’s funny is, my first child potty trained herself at the mere suggestion of using the toilet, before she was even two years old. She was also the best baby, and my husband and I were like, “Why is everyone complaining so much about parenting? This is, like, so easy. Either that or…maybe we’re just really good at this!” Then we had the second one and we were like, “Oh no. It’s a mess. It’s a mess.” [More at Source]

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 PHOTO SESSIONS & OUTTAKES > 2020 > TODAY’S PARENTS MAGAZINE

Kristen Bell Visits Build Studios NYC

Kristen Bell Visits Build Studios NYC

Kristen Bell waves to the camera while out and about in New York City on Friday (February 21).

The 39-year-old actress stopped by a few places to promote her new baby brand, Hello Bello, including Build Series.

While talking about the character she had the most fun playing (Eleanor on The Good Place), the conversation turned to the subject on soulmates.

“I think it’s who you choose to make it work with,” Kristen shared. “I don’t think you could ever find your soulmate if you’re not ready. I don’t know if I think soulmates exist.”

She added, “If I had met my husband [Dax Shepard] five years earlier, no way. We’d be a tabloid headline. We met at the time when we were both evolving into a place where it was ‘Okay, what are the outcomes I want in my life?’…I think you have to go through your own personal evolution to get there.”

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EVENTS > 2020 > FEBRUARY 21: ATTENDING BUILD SERIES TO DISCUSS HER PRODUCT LINE HELLO BELLO AT BUILD STUDIO, NEW YORK CITY

Hello Bello launch!!!

Hello Bello launch!!!

Kristen & Dax launched their website Hello Bello.

Kristen Bell and Dax Shepard are parents who believe there is no such thing as other people’s children. (Though they reserve the right to deny that when it’s diaper duty time.) They are two of hello bello’s co-founders and they started the company because they believe all babies deserve the best, which means all parents need access to affordable, premium products. To fulfill that dream, we’re making better stuff for babies, parents, and the planet – at far lower prices, made possible by partnering exclusively with Walmart.

Kristen was busy on a full promotional mood as she stopped by Today, SiriusXM and a celebration by MOMs for the official launch of the product.

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Events > 2019 > Feb 25: Launch of Hello Bello hosted by the Moms at The Wilson in NYC

Events > 2019 > Feb 25: SiriusXM Studios

Events > 2019 > Feb 25: ‘Today Show’

Others > Hello Bello > Website Promotion